PHILADELPHIA MADE BY YOU
Branding for a new meal kit service from global cream cheese brand Philadelphia; delivering recipe ingredients to customers, for a quick and easy way to make their own Philadelphia based dishes.
Philadelphia is the household name for cream cheese and I wanted to bring that confidence to their meal kits brand, together with a dollop of personality and spirit to appeal to the target market.
Cooking shouldn’t be a chore, and this approach promotes a can-do attitude that doesn’t take itself too seriously. It is bold, cheeky and fun and really heroes the love for the Philadelphia brand.
This was a great project to work on, especially as the client was so open-minded and bold!
I worked across the whole of the branding process, from naming the sub-brand, logo design, illustrations, typography, packaging design, recipe cards, website layouts, recipe video styling and storyboards.