NEW YORK BAKERY CO.
New York Bakery Co. were keen to create an on-pack promotion to tie in with their ATL campaign, to keep the city fuelled on the go. After pitching various ideas to the client, the chosen direction was to design a NYC themed limited edition bagel tin which customers could win when purchasing a pack of Bagel Thins. Along with online recipe inspiration, these tins encourage customers to enjoy delicious bagels for lunch at work, school or out and about.
Some of my initial designs for the tins, including original illustrations and typography
Chosen design
As part of the promotion, I also worked on the campaign key art for press adverts, online advertising and in-store POS. In addition, I designed full responsive website layouts for the campaign microsite.