EL LOCO BRANDING
Branding for a range of alcoholic caffeinated drinks. The client asked for a ‘Mexican Day of the Dead’ inspired look for the packaging for his new brand to tie in with the Spanish name which translates as ‘The Crazy Man’.
I explored various illustrated logotypes and created illustrations with a set of colour schemes for each flavour in the range. The brand has a fun, energetic feel which doesn’t take itself too seriously.